The Back of the Card
Initially, the British Post Office allowed only the address to be
written on the backs of postcards. However, from around September
1903 onwards, it allowed:
- a message to be written on the left-hand side of the back and
- the address to be written on the right-hand side of the back of
the card.
To accommodate this,
publishers started to produce postcards with a line down the centre of the
back of the card. i.e. divided backs. However the old stock of
WR&S cards with undivided backs seem to have continued in use for a couple
of years longer, as they appear to have been posted in large numbers
between 1902 and 1904.
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