Layout of the Evening Dispatch
The Evening Dispatch followed
a fairly predictable format in 1958.
- CAR ACCIDENTS: The photograph on page 1 was frequently of a car accident, sometime a
fairly minor accident. Such photos appeared on page 1 on Jan 4, 6,
30; Feb 1, 8, 16, 22 and throughout the year.
- GROUPS: Most of the photos inside the paper were of groups of
people at different social gatherings in Edinburgh. Presumably the
paper did good business in selling copies of these photos to readers.
- GUINEA PRIZES: Crowds were photographed at football matches. The heads
of three people in the crowd were circled, and they were offered one
guinea (£1.05) each for identifying themselves to the paper. This
may have boosted the newspaper sales.
- PREMIUM BONDS: There were regular lists of the numbers of the winning Premium
Bonds. Premium Bonds had been introduced in 1956.
- HOSPITAL PATIENTS: There were regular reports of the health of people in
hospital, each given a number and categorised as:
- SHOPS: Every second Friday, except during the summer months, the newspaper ran a shopping article.
This included a photograph of an Edinburgh
street and usually a street plan showing the locations of the shops.