Post Cards Publishers
1896 to the 1960s
James Valentine & Sons Ltd produced Christmas Cards from 1880 and
picture postcards from 1896 [DPP]
produced many thousands of views, mainly of Britain, often
re-using some of their old negatives on new postcards.
Valtentines continued to produce postcards until the 1960s.
The company was taken over by John Waddington & Co of Leeds in
1963 then sold to Hallmark Cards Inc in 1980.
Valentine Monochrome Postcards
An extensive collection of monochrome Valentine topographical
postcards, and associated records, is now held by St Andrews'
University Library, Scotland.
Valentine Colour Postcards
The colour series of Valentine postcards were sold off as a
going concern to another Dundee firm, Whiteholme Ltd., the
successor of J B White, a small scale rival for Valentine’s
Scottish market (Courier and Advertiser, 3 Oct. 1974).
Please click here for more details of the history of Valentine's
business and of the photographer, James
James Valentine was one of the founding members of
Edinburgh Photographic Society.